Had it for about 2 weeks, got both american and british, i personally prefer the british (slightly less bass and more mids at same settings). Strenght of this pedal is that you can make it sound like anything, between the 3 knob eq and voice control (kinda like a mid scoop knob) you can basically reproduce any kind of tone, great alone as amp sim and in front of an amp, even great as a versatile boost with gain all the way down, using the eq you can go from mid boost ala tube screamer to more scooped transparent boost. I didn't like it with an IR after it, i would not reccomend using extra IR after it, already sounds good on it's own. The whole ''british'' thing is kind of a gimmick you can pretty much get any tone out of it. Has quite a bit of gain but i would recommend a boost before it for solos if you intend to use a single coil equipped guitar. Only con is that it gets a bit noisy if you max out the drive, just like a real amp. Will update if it breaks/doesn't hold up but for now it looks really solid.